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UNIT SIX
advertise - verb [I, T] to put information in a newspaper, on television, on a picture on the wall, etc. in order to persuade people to buy sth, to interest them in a new job, etc.: e.g. a poster advertising a new car • The job was advertised in the local newspapers. • It's very expensive to advertise on television .
- [I] advertise for sb/sth to say publicly in a newspaper, on a sign, etc. that you need sb to do a particular job, want to buy sth, etc.: e.g. The shop is advertising for a sales assistant .
advertising - noun [U]: e.g. The magazine gets a lot of money from advertising. • an advertising campaign
ad/vert/isement - noun [C] a piece of information in a newspaper, on television, a picture on a wall, etc. that tries to persuade people to buy sth, to interest them in a new job,
etc.: e.g. an advertisement for a new brand of washing powder • to put an advertisement in a newspaper advertiser - noun [C] a person or company that pays to put an advertisement in a newspaper, etc.
outdoor advertising - any paid form of impersonal presentation of goods, service or ideas happening outside, not in the building using a mass communication medium
billboard - (BrE also hoarding) noun [C] a large board near a road where advertisements are put
hoarding - a British equivalent for `billboard' poster - noun [C] a large printed picture or a notice in a public place, often used to advertise sth
- a large picture printed on paper that is put on a wall for decoration
leaflet - noun [C] a printed piece of paper that gives information about sth. Leaflets are usually given free of charge: e.g. I picked up a leaflet advertising a new club .
brochure - noun [C] a small book with pictures and information about sth
booklet - noun [C] a small thin book, usually with a soft cover, that gives information about sth
insert (n) - a loose page or section in a magazine catalogue - noun [C] a list of all the things that you can buy, see, etc. somewhere
price list - noun [C] a list of the prices of the goods that are on sale
banner - noun [C] a long piece of cloth with words or signs on it, which can be hung up or carried on two poles: e.g. The demonstrators carried banners saying `Stop the War' .
- any of the annoying graphical advertisements that span the tops of too many Web
(…)
…
product placement - noun [C,U] when the maker of a product arranges for it to appear or be used in a film or television programme, as a form of advertising: e.g. Product placement in video games is part of a new strategy by advertisers eager to reach the young consumer.
(advertising) copy - the main text of an advertisement
door-to-door selling - noun offering sth to people to buy from house to house
» a door-to-door salesman (= a person who visits people in their homes to try and sell them things)
copywriter - a person who writes the text of advertisements or publicity material publicity - the business of attracting people's attention to sth/sb; advertising:
e.g. There has been a lot of publicity for this film. (reklama)
designer - noun [C] a person whose job is to make drawings or plans showing how…
… sales
product placement - the practice of a company paying for its product to be placed in a prominent (widoczny) position
to endorse - verb [T] to say publicly that you give official support or agreement to a plan, statement, decision, etc.: e.g. Members of all parties endorsed a ban on firearms.
endorsement - noun [C, U] (official) support or agreement to a plan, statement, decision, etc.
(aprobata…
… Internet [from the repeated use of the word `spam' in a popular sketch from the British television show Monty python's Flying Circus]
pop-up - computing (of a menu or other feature) that can be quickly brought to the screen on the top of what is being worked on poltergeist - a supernatural being supposedly responsible for throwing objects about
direct mail - noun [U] advertisements that are sent to people…
…. an intrepid climber
make an appeal to - to make a suggestion that tries to influence sb's feelings or thoughts so that he/she will do what you want
adventure - noun [C, U] an experience or event that is very unusual, exciting or dangerous: e.g. She left home to travel, hoping for excitement and adventure. • Our journey through the jungle was quite an adventure!
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