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Before B2 exam - Language Elements OFFSHORING AND OURSOURCING Complete the conversation about offshoring with the adequate words you can find below the text. There are too many of them. A: So, can you tell us what made you take such a 1) __________?
B: Well, just let me say from the start that I fully 2) ____________ with all those people who are going to be made 3) ___________, and I just want to give an assurance that we'll do everything 4) __________ to help them find employment within the organization. But for us, the move is 5) _____________ necessary - the saving in costs, especially 6) ____________ costs, and the chance to locate half of our IT operation on the 7) ______________ side of the world mean that the company will be so much more efficient.
A: I see… But the employees feel 8) _____________, don't they?
other / uselessly /surprise / possible / works / insecure / absolutely / pension / labour / fire / sympathise / decision / get / redundant / second NEW TECHNOLOGIES AND CHANGE Complete the excerpt of a text with the adequate words or phrases you can find below the text. There are too many of them. I'm not sure all this technology is a good thing. Take 1) ________ Blackberry phones, for example. I was 2) ________ a meeting last week where three of the six 3) _____________ spent most of the time doing email under the table! People really 4) _______________ to it - it's a drug! I heard about one executive whose wife 5) ____________ so fed up with him checking his emails all weekend that she flushed his Blackberry down the toilet! As far as I am 6) ___________, information technology is just 7) __________ weapon in the class war. Management will use any way they can to 8) ___________ the workers, and increasing productivity with computer systems is a way to get as much as they can.
become addicted / exploit / these / interested / over / attendees / got / at / another / concerned / attendant / that / are keen / started CUSTOMER LOYALTY When you create a brand successfully, your customers remain loyal to it for years. Read the following text about this issue and fill in the gaps: Successful brands are a company's most valuable 1) ______________. Your brand is the 2) __________________ symbol for your products and services and to get that symbol you 3) ___________________ to make sure it has all the characteristics of a successful brand.
First of all, it needs to be distinctive, that is, it has to 4) ________________ in the crowd, not be easily 5) ______________ with competing brands. Then, it needs to be easy to memorise, so complicated images, 6) _________ many colours and sophisticated images are out. The next thing is that brand name must be 7) _______________ to pronounce, and, if possible, in several languages. Your brand also has to fit the image of the product. I mean, there's no point in 8) ________________ with a wonderful concept if it doesn't have anything to do with the actual product.
(…)
…, congratulations to you all 9)_____ your hard work and 10)_____ the innovative approach that you took throughout the project.
I look forward 11) _____ seeing you on the 7th October and 12) ____ having the pleasure 13)_____ presenting you with the award 14)_____ person.
Yours sincerely,
Michael Chimp,
Chief Executive Fill in the correct forms of the verbs.
Have you thought of ________________ (launch) a new…
… on marketing for three days, but I am not satisfied with what I ___________ (do) so far.
This brand doesn't need _________________ (publicize). Unless the manufacturer _____________ (reduce) the costs, they __________________ (go) bankrupt.
When we _____________ (enter) the conference room, a thorny issue of outsourcing ___________________________ (discuss). My cousin _____________ (buy) a motorbike he…
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