Chapter 3 In this chapter we will list basic business processes in PUMA company and illustrate one of them with audit scheme. Then we will describe the way Enterprise Resource Planning (ERP) and E-business philosophy is practiced within PUMA company.
In PUMA corporation there are many business processes. Each department, such as sales, manufacturing, marketing or manufacturing of PUMA is responsible for carrying out one process. The following have been identified as basic business processes:
For the needs of this report, the audit scheme for probably the most important of these processes-selling-was created. Six main actions were identified in sales process:
There is no direct company to customer relation because PUMA is a producer not a distributor. Instead, there are relations with resellers who order products in larger quantities. There are resellers, orders and products databases to allow creation of sales reports and forecasts. All incoming documents are archived.
Audit scheme for selling process:
Electronic business philosophy is used in PUMA company to lower the cost of operations and to increase efficiency. The main component of company's e-business infrastructure is the Enterprise Resource Planning system. The ERP system is build around central database system containing all the information relevant to company's operations. ERP has modular design. Each department has it's own specialized version of application used to access data and communicate with other departments using internet and VPN network. The ERP modules used by PUMA are:
Warehouse module - used to plan and control product and materials stocks, shipping, and supply of materials
Sales module - used for selling process, reporting and contact with resellers
Manufacturing module - used to plan and control manufacturing process
Accounting module - used for maintaining finances of company and bookkeeping
HR module - used by management staff to control and optimize use of human resources
ERP system scheme:
Chapter 4 In this chapter we will focus on a data analysis within PUMA's company. The main aim is to build a possible Data Model for this organization. We will try to understand what kind of data may be generated in business processes and how they can be stored.
A possible data structure of PUMA's organization might be a relational model. Major objects of the company are: Products, Suppliers, Retailers, Stores, Employees and Orders. Mentioned entities should be gathered into separate entitytypes.
….). Collection is a name of design (e.g. Nuala, Platinum, Nutopia). Category refers to footwear, apparel or accessories / equipment. Sport means a type of sport. Each of PUMA's products is dedicated to one type of sport (e.g. running, football, fitness, golf). Gender describes woman, man or kid. Material refers to a type of material (e.g. carbon fiber). A primary key for Products is a product number.
… - Finance, Customer, Business Processes and Innovation, which forms Balanced Scorecard of a company. `To be the most desirable and sustainable sport style company in the world' - this statement present PUMA's mission. This mission can be real if PUMA takes into account few Critical Success Factors. For the financial perspective these are cutting costs and growth of sales, what will ensure their…
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